About
Anusia
The person who created the room she wished existed.
This could be a long-held desire to write a book, an idea you've carried for years, a hidden talent you've yet to honor, or just a sense that a different version of yourself is ready to be explored.
The challenge isn't a lack of opportunity. It's learning to navigate the space between who you've been and who you may become.
WHY NOW
The ability to create a different life has expanded. The spaces that help us navigate that transition have not.
For generations, the path toward success was relatively straightforward. We built careers within institutions that provided the resources, networks, and opportunities required to create meaningful work. Many people still find great purpose within those paths.
What has changed is that the barriers between an idea and its execution have never been lower. A person can publish the book they've carried for years, build a business around their expertise, or pursue a direction that once stayed a private curiosity.
What hasn't changed is how hard it is to stand between the identity you've spent years constructing and the one you're beginning to consider. There are very few places where you can say, "I think I want something different," before you know exactly what that difference looks like.
That's what we built the Bottega for.
the questions that bring people here
If any of these sound like you, you've found your people.
I've built a life that looks successful from the outside. Why am I still wondering whether there's something else I'm meant to explore?
I've been carrying an idea for years. How do I know whether it's something I should finally take seriously?
I'm trying to decide whether to keep pushing forward, change direction, or create a completely different chapter.
I want to be in conversation with people who understand the uncertainty of building something before it's fully formed.
The Bottega
The Bottega
A modern workshop for the people creating what comes next.
Historically, a bottega was a place where artists, apprentices, and craftspeople developed their work side by side, learning through conversation, observation, and practice.
The Soul Toll Bottega is that, made modern: a workshop where members work on their projects, learn from experts, and connect with peers navigating similar transitions. They come from different fields, yet share one question, where do I go next?
- Your people, the ones who get what you're building
- The imagine creative practice prompts
- The content library, talks and guest sessions, always growing
- Member-only live events and gatherings
- The resource library: a vetted network of experts, and the people, platforms, and tools to build with
- A discount on the programs: Explore, Build, Launch
- The newsletter, written for the room and sent nowhere else. What Anusia is actually thinking, the parts that don't make it to the podcast
Where you start · Free
The Imagination Hour
A free hour, once a week. Not a webinar and not a pitch, but a guided visioning practice: a quiet hour to picture the person you're becoming, the work you want to make, and the people you want around you, and to start being that person now.
Inspired by the tradition of writers' salons, it's a dedicated hour each week to step beyond the demands of your current life and imagine what's next. Each week brings a few prompts to world-build around, so you leave having felt your way into what you're aiming for.
Because you cannot become what you cannot see.
Every week · One hour · Free
The Imagination Hour
A guided visioning practice, virtual, camera optional. Each week, a few prompts to imagine into:
Future self
Who are you becoming, and how do you move through your day?
Future work
What are you making, and what does it feel like to do it?
Future people
Who's in the room with you, and what does that community feel like?
for the
Wild Hearts
A Wild Heart isn't defined by a career, industry, or medium. It's someone willing to listen when their life starts asking for something more. Founders, artists, advocates, people rediscovering the parts of themselves they set aside. Different stories, the same choice: to see what happens when they finally begin.
Every face on this wall is a member of the Bottega. That's what a Wild Heart is: someone who stepped into the workshop and began. Membership is how you join them, a private community of Wild Hearts, gathering all year.
Different doors, one path.
A community that helps you bring your creative life to life, soulfully and sustainably.
inside the bottega
The Path
Strike a match to light the way
Everyone enters where they are. These are the three stages of the work inside the Bottega, from the first flicker of an idea to something real and out in the world. Wherever you start, the path moves the same direction.
Explore
“I know something is shifting. I just can’t name it yet.”
A 30-day online program to awaken your creative self. Clear the space with the Energy Audit, then world-build through your senses to find the message you’re here to bring into being.
See this program →
Build
“I can see it. Now I need to give it shape.”
An eight-week live experience, one hour a week, designed with you and building toward a demo day, where you put what you’ve made in front of the room.
See this program →
Launch
“I’m ready to share this with others.”
Go-to-market, one-to-one with Anusia: the strategy and steps to put your work in front of the people it’s for, and keep it going.
See this program →
not ready for the room yet?
Start here
Quieter ways in
Free, no signup, no commitment. Good places to get a feel for Soul Toll on your own time.
The Podcast
Soul Toll with Anusia brings together scientists, artists, entrepreneurs, and scholars to explore identity, ambition, creativity, and what it means to live a life that feels fully your own.
ListenSoul Toll, the novel
Anusia’s novel, and the story that started all of this. The idea before it became a community.
Get the book
The person who created the room she wished existed
Anusia
After years in high-achieving professional environments and at the forefront of technological change, Anusia began asking the question many people quietly carry: what happens when the life that looks successful no longer feels like the one you want to keep building?
Her search led her across disciplines, from science and leadership to creativity and human behavior. Soul Toll brings those worlds into conversation. Through the Bottega, the Imagination Hour, the podcast, her writing, and her programs, she creates spaces where people can imagine new possibilities and actually build them.
She hopes that here, you'll be able to say: I have found my people.
“At its core, Soul Toll is about rediscovering what truly matters, beyond the promotions, power, and prestige, and finding the courage to reclaim your true self.”